What are cookies and web beacons?
A cookie is a small text file which is stored on your device and which contains information. The information stored is typically history of your movements within the website you have visited. Cookies are used to track such movements, but also to help you resume where you left off, remember your registered login, preferences, and other customization functions.
There are “persistent” types of cookies and “session” cookies. Persistent cookies consist of a text file sent by a web server to a web browser and will be saved on your device until the cookie expires according to its expiration date, or removed by you before that date. Session cookies are temporary cookies that will be set when you open a web browser on your device and will expire when you close the web browser.
Cookies can also be divided into “first party” and “third party” cookies. First party cookies are placed by our website on your device when you enter our website, while third-party cookies are not placed by our website, but by other companies on other websites (such as advertising companies), which are used to assemble your movements on other websites in order to, for example, provide targeted advertising based on such movements on the current website you visit.
In addition to cookies, we may also use so-called web beacons. A web beacon is a type of electronic image only one pixel large which is embedded into and downloaded with a website, an application or an e-mail with HTML support. A web beacon provides information about your device, such as the IP address, URL, duration of the visit, web browser and cookies. Web beacons enable the identification of readers of web pages and emails, for example, by identifying whether an email has been read.
To the extent you have given your consent to such, we use various technologies for collecting data when you interact with us and visit our services, including cookies and web beacons.
Session and persistent cookies
We are using both session and persistent cookies in order to customise and improve your user experience on our website, to be able to provide you with better services when you communicate with us and to be able to send advertisements to you.
Most of the cookies used by us are session cookies which are automatically deleted from your hard disk at the end of the browser session (hence the term “session cookies”). Session cookies are needed, for example, to make the shopping-basket function available to you over several pages.
Purposes of the cookies
Strictly necessary cookies. Strictly necessary cookies are necessary for our website to function properly. These cookies do not collect any personal information. If you choose to reject such strictly necessary cookies, you will not be able to use all the functions of the website.
Performance/analysis cookies. Performance/analysis cookies are used to make the experience on our website more user-friendly for visitors, and are also used for security purposes. Information from these cookies is also used for statistical purposes, such as to maintain statistics regarding the use of the website, conduct surveys in order to improve our services on the website, determine which parts of our website that are the most popular and to optimise the use of the website. If you choose not to consent to performance/analysis cookies, our website will not perform optimally and you will not receive as much user-friendly experiences on our website.
Advertising cookies. Advertising cookies are used to collect information about how visitors use websites to be able to provide advertising based on the visitor’s interests and e.g. clicks on websites. They are also used to provide our marketing partners with information about the visitor’s browsing history to be able to display advertisements based on the visitor’s interests both to the visitor and those with similar preferences as the visitor. These cookies are based on uniquely identifying your browser and internet device. The information collected on the website may be combined with information which has been collected about the visitor from other websites that the visitor has visited. If you choose not to consent to advertising cookies, you will experience less targeted advertising.
On-site targeting: On our site, data is collected on the basis of a cookie technology for optimization of our advertising and of the entire online offerings. This data is not used to identify you personally but solely serves the purpose of conducting a pseudonymous evaluation of the use made of the home page. With this technology we can present advertising and/or special offers and services to you, and our aim here is to make our online offerings as attractive for you as possible and to present to you advertising that corresponds to your areas of interest.
Re-targeting: Our websites also make use of so-called re-targeting technologies, which allows internet users who have already shown an interest in our site, shop and our products to also be provided with suitable advertising on the websites of our partners.
First and third-party cookies
Both first and third-party cookies will be placed when you visit our website.
Third party access to cookies
Third party service providers have access to their respective own cookies.
How to manage your cookie settings
When entering our website, you are always given the right through our cookie banner to choose which cookies you want to enable. However, please note that strictly necessary cookies are necessary in order for you to use our website, and cannot be disabled.
Most web browsers allow you to manage the cookies listed above through the browser settings. By adjusting the web browser, you can avoid deployment of cookies on your device and you can also use your browser to delete cookies. The method used to block or delete cookies will depend on the web browser used, consult the “Help” or similar menu in your web browser for instructions. Where you choose to allow us setting cookies on your device, we will collect information as stated above until you withdraw your consent, which can be done at any time through your web browser. The following links provide information on changing cookie preferences in some of the most used browsers:
The appointed data protection supervisor of Moomin Characters Ltd is Jonas Forth.
If you have any questions regarding your choices around cookies, please feel free to contact us at [email protected]. You can also contact us at:
Moomin Characters Ltd
c/o Jonas Forth
Salmisaarenranta 7M, 00180 Helsinki, FINLAND
Updates to this policy